SMPTE Philadelphia Section Meeting Notice
Guests and Non-members welcome
November 14th, 2017
Tom Aquilone – Director of Technology, Lerro Corporation
Presentation: Keeping Advertisers in the New World of Digital Viewership
The days of “appointment viewing” of television are rapidly declining. In the new world of content viewing – mobile devices, second screen/OTT, on-demand, etc. – keeping viewers eyes from straying during the ads is increasingly difficult. Our presenter, Source Digital, specializes in digital platform and application monetization strategies – connecting brands and advertisers that allow for personalization, smart content and omni-screen use, enabling viewers to instantly access and discover related experiences while viewing programming on any device: smart phone, tablet, computer or TV. The presentation will include a demonstration of the platform and the technology behind it that builds experiences for different platforms.
Henry (Hank) Frecon, Source Digital CEO, has been a seasoned technology leader for more than 14 years, bringing an in-depth understanding of the creation-to-consumer dynamics of media enterprises. Prior to starting SourceDigital, Frecon was Managing Director of RadiantGrid Technologies, where he led operations and oversaw the company’s finances. Frecon’s previous positions include VP, Business Development at Agnostic Development Corp, a media technology development company. As a consultant to CBS Corporation, Frecon managed projects focused on strategy and development of the CBS digital vision under the CIO’s group.
Michael Philips, Source Digital VP Products & Engineering, is developing second-screen storytelling and synchronization technology tools at Source Digital, a startup specializing in time-aligned metadata via audio fingerprinting, allowing branding and monetization for all forms of content either via broadcast or OTT. He received a 1992 Technical Emmy for his role in the development of the original Avid/1 Media Composer. Michael also earned a 1994 Academy Award® for Scientific & Technical Achievement from the Academy of Motion Picture Arts & Sciences as a pioneer in the digital switchover of Hollywood to nonlinear editing which included the co-invention of the Avid Film Composer® and design of the Avid® Media Composer®.
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